Break the
entry-level paradox and launch your PR career.
An 8-week intensive mentorship to build client-ready portfolio pieces, master agency-grade pitching, and land high-converting communications roles.
Agency-Ready Portfolio
Build comprehensive, real-world campaign case studies instead of theoretical university assignments.
1:1 Direct Mentorship
Get weekly async feedback, pitch teardowns, and actionable guidance directly from an agency founder.
Agency-Grade Skills
Master media relations, hook angles, crisis management, and data-driven reporting.
10 Seats
trictly capped cohort size to ensure deep 1:1 attention and tailored feedback on every assignment.
Complete case studies ready for your portfolio
Actionable, line-by-line feedback on every assignment
Proven PR campaign frameworks & pitch templates
In 8 weeks, you will build:
✓ A real-world media pitch (that journalists actually open)
✓ An agency-grade press release & media kit
✓ A repeatable PR workflow (from brief to reporting)
✓ A full integrated PR campaign strategy
✓ A crisis response framework
✓ A data-driven PR coverage report
✓ A client-ready portfolio (proving your strategic thinking)
01 / Position yourself for PR roles with confidence
Mentorship will give you absolute clarity on the industry and how to articulate your value. You’ll stop applying aimlessly and start presenting yourself as a strategic asset.
02 / Understand the agency playbook
No gatekeeping. I’ll share how agencies operate, what senior directors actually evaluate, and how to manage daily client demands without feeling overwhelmed.
03 / Walk away with proof, not just theory
Most candidates show up with an empty CV. You will enter the job market with complete, polished case studies that prove you can do the job on day one.
Meet Your Lead Mentor
Sarolta Ács — Founder of Z'Agency & PR Lecturer
Over the past decade, I’ve led campaigns for international brands, managed high-stakes media crises, and mentored dozens of aspiring communicators entering the industry.
I created PR C.A.M.P. because traditional education teaches theory, while agencies hire for execution. My goal is simple: to give you the insider workflows, pitch formulas, and strategic portfolio you need to bypass entry-level friction and step into the PR industry with complete confidence.
The 8-Week Curriculum
Focus: A private 1:1 coaching session with your lead mentor to map out your career goals, evaluate your unique strengths, and identify target areas for growth.
Outcome: Personalized 8-week mentorship roadmap & individual focus areas.
Focus: Receiving the real client brief, defining project scope, and setting up workflows. Unlocking the proprietary PR templates, trackers, and your first strategic assignment.
Outcome: Client brief analysis & project timeline setup.
Focus: Market research, audience persona profiling, and mapping the relevant media landscape to build a solid strategic foundation.
Outcome: Audience personas & categorized media landscape database
Focus: Turning research into actionable campaign steps, defining key timelines, crafting compelling story angles, and building targeted media lists.
Outcome: Comprehensive PR campaign strategy & curated media list.
Focus: Putting the plan into active practice: writing agency-grade press releases, drafting irresistible pitches, and managing realistic campaign deliverables.
Outcome: Complete campaign asset library (press releases, media pitches & assets).
Focus: Market reseFocus: Collecting PR metrics, building data-driven coverage reports, and structuring your work into professional case studies.
Outcome: Data-backed campaign report & initial portfolio draft.
Focus: Presenting your final portfolio, receiving detailed line-by-line feedback, final polish, and a closing 1:1 strategy session with your lead mentor for next career steps.
Outcome: Final, interview-ready PR portfolio + personalized career action plan.
Bonus during the 8 weeks:
Exclusive masterclasses and guest workshops hosted by active industry mentors and PR leaders.
What Previous Mentees Say
Real feedback from junior communicators, career changers, and university graduates.
"The program built my confidence, making me feel capable of handling agency life. PR CAMP supported strongly key skills development, including open-mindedness, time management, and the ability to work under pressure, especially that we often successfully managed tasks near deadlines"
Viktoria Kiss
"It became my main talking point in job interviews. It demonstrates to employers that I proactively sought out end-to-end campaign experience and practical skills beyond academic studies."
Reis Glover
"The program helped me learn to think more broadly about campaigns and provided a boost in my professional confidence, as I now have a concrete portfolio to present during job interviews"
Milena Sredojević
"I landed my first client thanks to PR C.A.M.P.! The habits I developed thanks to the program made me stand out from the crowd and helped that I'm taken more seriously as a PR professional."
Join the upcoming PR C.A.M.P. Cohort
Strictly capped at 10 seats to ensure personalized 1:1 attention and line-by-line feedback on every project.
LIMITED FOUNDING COHORT
€873 (Pay in full — Save 10% from €970)
or 5 × €194 / month (Flexible installment plan)
Full 8-week intensive mentorship & agency simulator
✓ Two 1:1 Strategy Sessions with Lead Mentor (Week 1 kick-off & Week 8 portfolio wrap-up)
✓ 8 Live Interactive Workshops (90 mins / week)
✓ Guest Masterclasses with active PR agency leaders
✓ Line-by-line async feedback on all assignments
✓ Real client brief & proprietary Z'Agency PR workflows, templates & trackers
✓ Agency-ready portfolio to land your dream job
✓ Accountability group on Slack to keep the convo going
Last time on this price!
Applications close 16 September
No immediate payment required.
We will review your goals and ensure PR C.A.M.P. is the right fit for you on a quick 15-minute call.
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P.S. Act quickly. This is a limited time offer...
Frequently Asked Questions
Everything you need to know about the 8-week mentorship and enrollment.
This program is tailored for recent communications/marketing graduates, entry-level professionals looking to break into PR, and career changers who want practical, agency-grade experience rather than abstract textbook theory.
Plan for approximately 3–5 hours per week. This includes the weekly 90-minute live workshop, guest masterclasses, and hands-on campaign assignments. All live sessions are recorded if you can’t attend live.
That is exactly why this mentorship exists. We start from the absolute ground up—mapping ecosystems, writing your first real pitch, and working from an actual client brief. You will finish with an agency-ready portfolio.
You can choose to pay in full for an immediate 10% discount (€873 instead of €970), or select our flexible installment option of 5 monthly payments of €194. Payments are processed securely and automatically via Stripe.
Because each cohort is strictly capped at 10 participants, we review applications on a rolling basis. Once submitted, you'll receive a confirmation email within 24–48 hours to confirm your spot and schedule your Week 1 onboarding call.
No credible program can guarantee a job, and we believe in complete transparency. What we do guarantee is that you will finish with an agency-grade portfolio, and practical skills that put you ahead of 95% of entry-level applicants.
We are fully invested in your career growth. If you actively participate, attend the sessions, don't miss more than one live meeting, submit your deliverables for the first 21 days, and feel the program isn’t delivering immense value, reach out to us and we will find a solution or issue a refund.
While an internship drops you into execution—often with limited guidance or time from senior staff—PR C.A.M.P. is a structured training ground designed to make you excel once you get there.
Instead of doing ad-hoc admin tasks, you receive hands-on, line-by-line feedback on every strategy and pitch you write. It is not a replacement for real-world experience; it is the accelerator that gives you the agency-grade confidence, frameworks, and portfolio pieces to outperform in internships and land full-time roles faster.
Not ready for a 1:1 call yet?
Get instant access to our free masterclass and PR breakdown to see how the agency frameworks work in practice.
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Ready to launch your PR career?
Applications for the Fall Cohort close on 16 September. Only 10 seats available.
